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Your campaigns are probably fine. The leak is between the enquiry form and the reply, and it is the one part of the funnel you have never been able to fix from your side of the business.
Everything up to the form submission is yours. Everything after it belongs to whoever happens to be at a desk, and that is where the number you are held accountable for is actually decided.
Keyword research, landing pages, creative, negative keywords, seasonality. You have squeezed this as far as it goes.
A respectable number in this segment. You report it monthly and it is defensible.
In a language nobody staffs, on a weekend, and are answered on Monday. Your €142 becomes a cost per booking nobody wants to calculate in front of the owner.
Answering in ninety seconds is the cheapest conversion-rate improvement available to you, because you have already paid for the traffic. It requires no new budget, no new channel, and no new agency, and it is entirely outside what a marketing team can normally reach.
These are the four things that would end the conversation for any competent marketing lead. All four are contractual, not verbal.
URL structure is preserved as a written term, with 301 redirects for anything that cannot be. Since the scope is a faithful rebuild of your existing pages, parity is the natural outcome rather than a concession. A beautifully built site on changed URLs still loses rankings. We are not going to pretend otherwise.
GA4, Google Tag Manager, Meta pixel, your consent tool, your A/B testing, your own landing pages. It is your site: being unable to instrument it would make your job impossible.
Registered to you, leaving with you. No exit fee, an annual exit, and no version of this where your website becomes a bargaining chip in a renewal conversation.
Attribution is by construction: a bought deal is stamped at purchase and cannot be claimed or denied afterwards. Cost per closed booking is reported by source and by tier, including the tiers that do not flatter us.
Most of what slows a charter marketing team down is not strategy. It is waiting.
Bring your own numbers to the calculator. It is capped at your real spare capacity, so it will not tell you that a fifteen-boat fleet is losing two hundred bookings a year.
Bring your SEO concerns, your measurement requirements and your data-processing questions to the first call. They are the right questions and we would rather answer them early than late.
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