Home · How it works
MechanicsFairwind sits on the demand side of your business. It connects to the systems you already operate, it answers the people who are already finding you, and it hands your team a conversation that is already warm.
Six steps. Your team appears at step five, when the value of a human is highest and the cost of one is lowest.
From your website, WhatsApp, or email, in whatever language the customer thinks in. It does not matter whether it is Tuesday lunchtime or Saturday at 23:41.
Party size, dates, departure port, comfort level, budget signals, whether they want a skipper. Where something is missing it asks one clarifying question rather than a form of eleven.
Which of your boats is genuinely free those dates. Which of them suits that route, those guests and those ports. What that combination really costs, including extras.
A route, a boat, a total price, and an offer to hold the yacht for 48 hours. In the customer's language, inside about 90 seconds.
In the Concierge app the conversation is already summarised: what they want, what was quoted, what is held and until when. Your salesperson adds the judgement, the relationship and the close.
Deposit paid by card or transfer, crew list collected, balance scheduled, extras added. Availability updates in the system you already run.
A €12,000 charter is a high-trust purchase. We do not ask you to hand it over on day one, and we would be suspicious of anyone who did.
Concierge drafts every reply and nothing is sent until someone on your team releases it. You see exactly how it thinks, on real enquiries, with no risk to a customer.
It answers autonomously outside your working hours, where the alternative is silence, and stays in approval mode during the day.
It answers, quotes and holds on its own, escalating anything unusual. Most partners reach this within a few weeks. Some never do, and the product still pays for itself.
You can move backwards at any time, per language, per boat, or entirely. It is a setting, not a contract.
| Your system | What happens |
|---|---|
| Channel manager | Stays. It remains your availability system of record. Fairwind reads from it and writes bookings back to it. We are not in that business and will not ask you to move. |
| Domain | Stays yours, registered to you. We point it at the new site when you say so, and it is reversible. |
| URL structure | Preserved, contractually. Anything that cannot be preserved receives a 301 redirect. Since we are replicating your existing pages, parity costs nothing to give. |
| Analytics & tag manager | Your GA4, GTM and advertising pixels go on the new site. It is your site. You must be able to measure it. |
| CRM | Concierge can feed your existing CRM, or replace it if you would rather. Your call, not ours. |
| Payment provider | Connected to your account. You remain the merchant of record: customer money settles to you directly, never through us. |
| Your existing content | Migrated. Photography, text, blog posts and legal pages come across as equivalents of what you have now. |
We would rather tell you honestly what it costs you in hours than discover it together in week three.
Card taken and pre-authorised. Nothing is charged.
We ingest your boats and availability, apply your corporate identity, map your pages and URLs.
You see the site on a staging address, with your real fleet in it. Changes are made by asking Co-Pilot.
Domain switched with an instant rollback path documented in advance. Concierge starts in approval mode.
The clock starts at go-live, not at signature, so the evaluation window is always a full fifteen days.
Mostly reviewing and approving: no developers, no content marathons, no project plan on your side. Compare that with the months a website rebuild normally swallows: here, one working day of your team's attention buys a site that answers, quotes and books around the clock, every day after.
Everything your site, ads, repeat guests, partners and word of mouth already produce. Fairwind's job here is conversion: answering faster, in more languages, with a real price.
You pay no share of these. Not a percentage, not a transaction fee. A booking you won is entirely yours.
Demand generated by Boatsy in your area, offered to you deal by deal. You see each one before buying, you top up a wallet, and you buy as few or as many as you like.
Three levers, in the order they pay off, and an honest view of how large each one is.
The growth opportunity